This year, we proudly joined the global stage at SIAL 2024, one of the world’s leading food and beverage trade fairs, held in Paris, France. Known for its focus on innovation, quality, and global trends, SIAL attracts thousands of industry leaders, innovators, and food enthusiasts from over 130 countries. For us, it was the perfect platform to present our product line and share our passion for authentic Armenian flavors on an international stage.

One of the most interesting parts of our participation was the presentation and tasting of our products, where visitors had the opportunity to try and give their opinion. Engaging with a global audience allowed us to hear firsthand what people love about our products, providing us with inspiration for future flavors and offerings. These discussions offered insights into emerging trends, sustainable practices and advancements in beverage technology.

Connecting with industry professionals was one of the most rewarding aspects of our SIAL experience. Our team had the opportunity to meet with distributors and potential partners. These connections are more than business—they’re a chance to bring the Hay Cola experience to new markets and people around the world. Our conversations centered on future collaborations, market expansion, and shared goals, all of which align with our vision for Union’s continued growth and presence internationally.

We are proud to show the world that Armenian flavors and traditions have a special place on the international stage.